Información Guadalupe Betancourt – “Ag-ua Joyería”
“Agua Joyeria, elegance and harmony.”
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At the beginning of the 90`s, the owner began to sell silver and gold jewelry in the region, which to satisfy young people`s taste, she modified the designs adding a personal touch to each original design.
In 2002 she decides to create her own trademark: “Agua Joyeria” name which derives from the union of the chemical name of Silver Ag and the that of the chemical symbol of Gold Au, which express the essence of her designs: beautiful forms taken from the elegant harmony that we can observe in water as well as designs inspired by nature with a juvenile touch.
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The first store was opened in Sahuayo, Michocan, where pieces were sold by retail and wholesale, in the fallowing year techniques were refined when she took a jewelry course in San Miguel de Allende with Raul Ybarra. In the city of Morelia from 2003 up until now she continued to prepare and study taking other courses in: sales, marketing, exports and organized business by Cexporta.
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In December she took part in “Expo FONAES” in Leon Guanajuato and in January of 2008 in the Suppliers Expo, organized by Cexporta in the city of Morelia Michoacán, participation that lead to an interview by “La Voz de Michoacán” (The Voice of Michoacán) Daily in the Money section.
In the year 2003 she sponsored accessories for the popular Mexican TV show, “ Con Sello de Mujer” and by 2006 her designs were chosen for another trendy TV show “ Desafio de Estrellas”. Stars such as Aranza, Toñita and Erika wear her designs. That same year she once again sponsored “Con Sello de Mujer” where her designs are worn by the broadcasters. She was also invited to show her designs and products live on the show the 4th of November of 2005.
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